Starting A Business In A Small Town – Every year thousands of entrepreneurs decide to start a new business. Some are successful; it’s not a good number. One of the key factors for business success is geographic location. Yes, the internet has changed the nature of commerce as we know it. However, where your business locates can have a major impact on its long-term profitability. In addition, business leaders need to understand how to get the most out of their location. With that in mind, today we’re looking at how aspiring entrepreneurs can start a startup in a small town. Here are four tips to remember:
If you’ve ever lived in a small town, you know that communities can be extremely isolated. Therefore, it is imperative for any new business owner to connect with other business owners, local officials, and as many consumers as possible. This goes double for out-of-towners. Getting started with a small community can be difficult – at first – but once you do, you should be able to build a loyal customer base.
Starting A Business In A Small Town
As marketing and advertising methods have become more sophisticated over time, companies have been able to tailor their brand messaging to their specific customer base. And it’s only natural that companies operating in a small town should create a brand identity that resonates with the local population. Hiring a few professionals who are knowledgeable in the field can help you effectively solicit clients. Finally, business owners can also consider enlisting professional market research support from companies such as Communications for Research.
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Marketing to a small town audience is very different from marketing to a national customer base. As such, traditional marketing techniques—such as billboards, newspaper, television, and radio advertising—can have a major impact on your small-town sales. However, it is also a good idea for new businesses to invest in SEO and digital marketing. This allows new consumers to find and patronize your business.
It doesn’t take long for the news to get around in the small town. While all businesses should put customers first and adopt a customer-first mentality, small businesses in tight-knit communities need to treat their customers with extra care. Keep in mind that businesses in big cities have a better chance of switching customers over time. Small-town businesses don’t have the same luxury. So always focus on customer retention! Disclosure: This post may contain affiliate links. We may get a commission if you click this, but it won’t cost you anything extra. Read our privacy policy for more information.
You may think that big dreams die in small towns. Realistically, big ideas can thrive in a small town, where people are eager to see and do more than the city has to offer.
I live in a small town but have a busy digital business that has continued to grow with little effort over the past few years.
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The beauty of online stores is that you can search for customers from all over the world; You are not restricted by where you live. However, you can also use this small-town vibe to your advantage by networking in your area and attracting local customers.
There are also many classic jobs that can help you thrive in a rural area.
As homey and welcoming as these charming neighborhoods are, they often don’t offer the variety that big cities offer. That means
If there was one place I would wish for in my city, it would be a WiFi cafe. A welcoming place where teleworkers can still feel connected to other adults. Wi-Fi cafes abound in a dime a dozen cities, but you’ll be unlucky to find them in a rural town.
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Sure, I can visit the local McDonalds or library every now and then, but it would be great to have a place of my own with people like me who like to work from somewhere other than their home office a few days a week.
The overhead to get this place up and running wouldn’t be terrible. You could rent a small space at the mall, collect some old tables and chairs from your local goodwill or thrift store, and run a good Wi-Fi network.
Sell some basic coffee drinks to start and expand your selection as you grow. Trust me the locals will love you for it.
Capitalize on the charm of your neighborhood by starting a travel business. You need to check your local laws before starting anything like this just to make sure you don’t step on any local departments who may already be offering some tours.
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Find out what your city is great at and make it stand out. There can be beautiful landscapes in places that many people do not know. It may have some historical roots associated with the Civil War.
Find a unique vantage point for your tour and you’ll probably be surprised at how many locals are just as interested as tourists.
Attract visitors with a bed and breakfast that highlights your city’s hospitality and charm. This business will take a lot of money and work to start with, but it has the potential to bring you consistent income year-round if you do it right.
You can always start with a small one or two bedroom guest room and expand as your business grows.
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Use TripSavvy’s Bed and Breakfast Costs Worksheet to get an estimate of the initial costs you should expect to pay.
Although this is not always the case, students in rural areas typically do not have the same educational opportunities as students in the suburbs and cities.
Students may not have Internet access in their homes, and their school districts may not be able to afford the technology that larger communities with more resources can afford.
If you have teaching or tutoring experience, you might be able to turn it into a business in your small town. They should have low advertising costs as most schools would probably be happy to send flyers to families if it means more help for their students.
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It’s no secret that many people love their pets more than humans. While there are pet grooming salons and spas in almost every neighborhood, I know people in my town who have had to drive a half hour just to get their dog groomed and washed.
You can open a pet salon right in your home if you have extra space or a finished basement.
At some point it would be a great idea to start your own business, but neighborhood dog lovers will absolutely love having a place nearby to groom their furry friends.
If you don’t know much about grooming but love dogs, then walking them might be a better option. There are dog walking services with dog walkers all over the United States, but they tend to cater to people in large cities because that’s where most of their walkers are.
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Start in your neighborhood and you probably won’t have much competition. You don’t need a penny to offer this service. Require your customers to provide their own leash and harness for their dog and you’re good to go.
Pet sitting is another option for pet lovers that doesn’t require money to get started. Hourly rates for pets vary depending on where you live, but even in a small town you should expect to pay $10-$15 an hour.
Some owners just want you to feed and walk their dog for an hour or two a day, while others want you to stay at their home for a few days to watch Fluffy while they’re on vacation.
Consider designing a variety of hourly and daily rate packages to meet the needs of your neighbors and their furry friends.
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Another low-cost business is a cleaning and organization service. I know many older people who would be willing to pay someone to help them tidy their homes every week.
I also know several moms who would rather pay someone else to do their dirty work than take up more of their time.
Huge cleaning companies are available in most major areas for incredibly high hourly rates. Many people in your city will probably appreciate your cheap prices as a one man show.
Offering organization services is a great way to grow your business and engage more people. Not everyone likes to hand off the responsibility of cleaning, but they may want the help of an organization.
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Small town dwellers usually need to enlist the help of an interior designer from the nearest urban area as this is not a service you would typically find in rural areas. People selling or flipping houses in small towns need interior designers too!
With an average interior designer salary of around $44,000, you can expect to make good money as you grow your business as the leading interior designer in town.
I prefer to spend more than 10€