Transformational Entrepreneurship Business Idea Example – Where business acumen and raw creativity meet, you will find Idea Generation. At the intersection of inspiration and innovation, between the fields of product development and ROI, we welcome the creative ideas that move industries forward, build fortunes, and satisfy customer needs in exciting new ways. But what exactly does “idea generation” mean, and what creative processes can a business implement to nurture new ideas?
In this article, we discuss techniques that many businesses use to generate ideas, improve existing ideas, and meet the creative challenges of successful businesses. We believe that many of these techniques will be useful regardless of the specific project of your business. This is especially true when product development and management teams struggle with a communication gap; We’d love for you to try any of the above approaches with any combination of staff and let us know how you go from “fewer ideas” to “best ideas”!
Transformational Entrepreneurship Business Idea Example
Idea generation is the beginning of the innovation process, especially for new products, innovative solutions or business models that are innovative. Brainstorming is a well-known example, as are mind mapping, role playing, and reverse thinking. These techniques will be discussed in more detail later in this article.
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The secret of idea generation is that there is no secret! A successful idea generation process is one that leads to questioning assumptions and opening up existing methods to new ideas. Businesses find the activities that lead to success, and each approach is different, but we believe there are common threads among businesses that turn potential ideas into great ideas.
Before we start unpacking some possible solutions to your innovation problems, we’d like to mention that you can learn more about the digital innovation process in our brand new free book, How to Create Innovation. It includes comprehensive approaches to innovation and idea generation, including mindsets, structures and strategies to innovate in less time, with fewer resources and with greater success. Register now to download!
The development of innovative ideas plays an important role in business growth. There are probably countless quality reasons why a company should use an idea management tool or plan its next brainstorming session, but we want to suggest four of the most powerful reasons to invest in an idea generation process.
Gather stakeholders from across your organization to discuss where you can find new customers or new applications for what you’re already doing successfully.
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New ideas are the lifeblood of business, necessary for any manager to grow. Idea generation keeps the wheels turning by taking a new approach to old problems and identifying new problems to solve.
Gain new perspectives on what you know to be “true” by intentionally challenging paradigms. You need to build a safe space where people don’t feel threatened if their problem solving is challenged.
New ideas often help to keep our activities up-to-date and fresh. Not all new ideas need to come out of the blue like a bolt of lightning; Sometimes it’s just enough to shake off the dust, which is what we’re doing now.
We recommend several idea generation strategies. Each requires the use of free space and a range of record-keeping supplies: whiteboard and markers, butcher paper, or other ways to record the thought process behind the final result.
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Generating ideas should be seen as a new challenge and should be attacked in the same way as the problems facing your business. It must be undertaken with energy and enthusiasm, in an ego-free environment. As a leader, it is your responsibility to create space for your team to innovate freely.
Brainstorming is an idea generation method invented by Alex Osborne and further developed by Charles Hutchison Clark. Brainstorming aims to stimulate the generation of new and unusual ideas in a group of people.
Alex Osborne based his brainstorming development on the Indian Prai-Barshana technique, which has been around for 400 years. He named the brainstorming session after the idea of the method, namely “using the brain to attack a problem”.
, Mark Levy, which really focuses on early writing to generate new ideas and get rid of old ones.
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Brainstorming is difficult because a lot of materials are needed to record the ideas generated by the team or focus groups, but fortunately, these materials represent a modest financial investment. We find that low-tech is the best brainstorming place. Gather the people, ask the question and start writing everything down.
We highly recommend brainstorming when considering what makes your company different from others, and in our book we discuss how to use capability maps,
Coming up with ideas, especially innovative ideas, requires creativity and can be supported by certain creativity techniques. The process of creativity is usually applied through a person, product, process and place. Creativity therefore means that a creative person develops great ideas and novel products in a creative environment, through a creative process.
Creativity processes use influencers as they support the search for ideas, problem solving and evaluation, and selection of ideas through rules, groups of people, and the creative process. The workshops are therefore based on creative idea generation techniques that follow unique steps.
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But what does creative thinking look like, and doesn’t scheduling contradict the way we naturally understand the creative process?
It’s true that you can’t write “be innovative” in a date book and assume that inspiration will strike, but we can make room for different ideas by building rewards and opportunities for creativity into our company’s practices. A fun way to inspire your team is to sponsor an “Idea Challenge.” Post a contest in your company for the most creative solution to a common problem or a problem specific to your company, and let the whole staff vote on the result. Make your idea challenge anonymous, win a prize, and see how flexibility and a passion for more ideas impact your business solutions.
In the design thinking process, the customer’s needs are first determined through an iterative process and a question is defined. Creative solutions and ideas are then generated through brainstorming or mind mapping and displayed through prototypes for user feedback.
Depending on the feedback, the process steps are repeated or a successful idea is implemented. Certain rules and an environment conducive to creativity are recommended for these workshops.
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Opportunity Recognition describes the identification of opportunities for companies to grow. Different techniques for identifying opportunities are based on the market, the company, or the business environment.
Approaches that meet these criteria include the Product Trend Approach, Innovation Mapping, and Business Model Innovation Approach, which Digital Leadership presents below.
The product trend approach describes opportunities arising from global trends. An idea generation approach must meet several criteria to be sufficiently relevant.
This tendency should be present in several areas of an individual’s life and should affect both personal and professional life situations. It must have a strong influence on people, serve different market segments, and last from several months to years.
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After identifying a trend, companies can add features and attributes from the trend to their products, combine products with trend products, or weaken the product’s negative features in terms of the trend.
The idea generation approach can be interesting for startups and young companies, as the resource input is low and established companies often pick up trends too slowly or not at all.
Innovation mapping means taking advantage of opportunities in market segments that are unattractive to some. This idea generation approach is based on the concept of disruptive innovations.
Innovation mapping is used to create new markets. That is why it is very important for startup companies, because there is a relatively high growth potential when generating ideas through the innovation mapping process.
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In existing companies, a change in value must usually occur and a fundamental understanding of each segment of the market must be established. Among all the techniques of idea development, innovation mapping is relatively resource-intensive.
This change in value and thus the expenditure of resources does not apply to start-ups. This approach has great growth potential as new markets can be created.
Designed by Digital Leadership AG – Based on Dublin’s 10 Types of Innovation, University of St. SS Business Models. Galen and the Business Model Gallery
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The innovation approach to the business model creates opportunities by bringing existing products to old or new customers by changing customer benefits. This could be a new value proposition, a new revenue model or new value creation.
With this approach, new markets are conquered and new customers can be acquired. This approach basically assumes an existing product.
This is also interesting for startup companies because the main focus is on changing the entire business model, and the implementation requires relatively little resources.
Reverse thinking can be unique