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In 2011, I applied for an international MBA. Coming from a law background, an MBA was a way for me to quickly change direction.
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I wanted to pursue a career in business (as an entrepreneur rather than a manager). And I wanted to quickly find a career path and move to the US (I’m from Italy).
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Fast forward to 2013, post MBA, I managed to land an analyst job in California after completing my MBA with an emphasis in corporate finance and business strategy.
However, instead of becoming an entrepreneur, I was entrenched in a fixed career where—like in the military—I had to take a few linear steps and wait a few more years to move up the ladder.
Fast forward four years to the start of my MBA and three years to my new life in California. The career path I achieved through my MBA was not fulfilling.
That’s why I didn’t apply for MBA. So I quit, moved back to Italy and started my own digital business (a lot of things happened in the meantime, like moving to NYC for a few months, but let’s skip that part now for brevity).
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I thought most of the things I learned in business school were very useful for a linear career path in a company.
They weren’t as useful to me as they are to a digital entrepreneur. So I had to go back to studying on my own, experimenting a lot while learning new things from scratch.
To make it more interesting, I also joined a high-tech startup in 2016, whose business unit I still manage.
This is a real journey in the business world and a collection of resources I’ve learned the hard way over the years to help you navigate the uncertain world of business.
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FW doesn’t just mean quick business training; it is a minimal dose of business education that leads to action rather than paralysis;
There is original and independent research, the result of thousands of hours of analysis, research and critical thinking.
The title might make you think that you can learn everything you need to in four weeks.
Instead, it’s a concept to start a journey where you can learn and apply advanced business concepts in the real world in just a few weeks.
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It took me years to master some of the concepts I cover in this blog, and often the transition was caused by forgetting things that were no longer relevant or never were.
The real world is highly contextual. Things that work in a given context don’t work, or worse, are disastrous in a new context and environment.
That’s why I try to remain agnostic. There are lots of tools, frameworks and methods you can use, but each one needs to be evaluated against the environment you’re in.
But the most important thing is the process. The process continues because it helps you quickly understand the context.
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When I shifted my focus from my previous career to fully building digital businesses in 2015, I found that the education I had gained through my MBA was not very helpful in building a digital business.
So I started documenting my new journey and as I traveled I thought I would build business school resources that I hope to gain while building my own business.
As I released more and more things into the world, I was able to gather feedback on whether these resources might be of value to other practitioners in the real world, and that intrigued me and continues to do so.
When I hear people write about how they handled resources; how they started their business; how they have moved on in their careers or started in a new role brings me satisfaction and happiness.
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In order to continue my passion, fund research and enable more people to learn advanced business concepts, I needed to make it financially sustainable.
The blog is primarily monetized with premium products (courses, books, subscriptions, sponsorships) for people who wanted to take their knowledge to the next level.
People who come are very happy with the free resources available. Although those people who are ready to take the next step to join our premium resources.
Business was changing rapidly; the digital world has changed the way business operates and understanding its dynamics has become critical. That’s why I started this blog. I have documented here all the experiences gained over the years and at the same time made them available to you so that this can become the best place for digital entrepreneurs, leaders and marketers.
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When I started in digital marketing, I came from a completely different background. I studied law, after an international MBA I worked as a financial analyst in a real estate investment company. This experience taught me to look at hard numbers and analyze any company’s balance sheets to understand the business logic behind them. By understanding how money moves, you can also understand the strategic thinking of any company.
When I approached digital marketing, I was looking for ways to break away from the standard 9-5 job and be myself. The problem was that all the things that were most visible online were the least useful. I soon learned that visibility does not mean importance. However, I wanted to highlight some practical resources that anyone could use to grow their business, or at least gain a better understanding of the business world.
Then I joined a tech startup. I have been helping the company there since the end of 2016 in the development of its business. One thing that was clear to me from day one was that a solid distribution strategy is critical to the success of any business. There I learned everything possible about business modeling, business strategy, distribution strategies and growth marketing.
An MBA can still be a valuable program for people looking to advance their careers. And for entrepreneurs. However, there are some fundamental aspects of MBA programs that make them too risky by today’s standards.
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As the business world changes ever more rapidly, the opportunity cost of enrolling in an MBA program is too high for many people.
But that’s only part of the story, I argue. In fact, MBA programs have become too risky today for several reasons:
In this blog I deal with business models. And I focus a lot of my attention on designs that change the game. So that it’s not too distracting. What we accept and take for granted is the modern business and education model. However, the basis of this model is the world that has been formed in recent decades.
Many of the modern business models that have reshaped the corporate world and rewritten the rules seem to harken back to an earlier time. Where centralized and closed models have won in recent decades. New technologies are finally making it possible to decentralize, decentralize and relocate companies, processes and teams.
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So you can learn everything related to business growth, distribution, business modeling and digital business.
One of the most important lessons learned from studying technology companies is that distribution and the ability to design a sustainable business model are the most important aspects. The more the company is based on a technological product or service, the more the founders are technical people (engineers or programmers). Although it’s great and allows us to create an incredible product. This can also lead to checking the right sales and distribution strategies, allowing the company to grow quickly and sustainably!
As a business development manager, I also focused my efforts on finding the right strategies, distribution and sales processes to accelerate the growth of digital companies. It is important to never lose focus on the product and customer needs. When faced with an excellent product built around customer needs, distributed through the right channels, I believe any company can succeed quickly and sustainably.
Community Says I Learned More in 90 Minutes at a Coffee Shop than in Three Years of a Part-Time MBA
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I was pleased with the steady flow of Gennaro’s excellent briefs and fruitful insights. He is a hardworking and sensitive producer.
Thanks to her, I learned the basic business concepts that everyone interested in entrepreneurship should know and the business models of companies that change the world. Laura Soto von Arnim Senior Information Security Specialist –
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