What Are The 4 Types Of Business Management – Everyone has heard the phrase “communication is key,” and it rings especially true in business. Whether you’re a manager communicating internal goals to your team or a virtual receptionist serving customers, clear and productive business communication can make or break your company’s success.
Effective communication is important in business, but the trick is to ensure that your team can communicate successfully at all times. We know it’s no easy feat to achieve – but being named the best business client/client communication services specialist in the US, we’ve broken down the different types of business communication to help your company communicate more effectively.
What Are The 4 Types Of Business Management
We will teach you about the four types of business communication and their strengths and weaknesses, so that your team can adapt better communication to each situation.
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Business communication includes the exchange of information within organizational members and from the organization to external parties. The four main types include upward communication, downward communication, lateral communication, and external communication.
Upward, downward and lateral types of communication refer to internal business communication or information exchanged within an organization. This is different from external business communication, which refers to the interaction that occurs between the organization and external parties.
We have outlined the strengths and weaknesses for each type of business communication and tips for successful communication in each scenario.
As the name suggests, upward communication includes any interaction that goes up in your company’s hierarchy. The most common example is when a report directly communicates with a supervisor or manager. Another example is when a manager reaches out to a director or high-level executive.
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This type of business communication allows top management to stay informed about what is happening with the company. It also gives employees the opportunity to ask questions, raise concerns or offer suggestions.
Downward communication refers to the exchange of information from the top of the organization to the lower levels of the organizational hierarchy. Although the direction is opposite of emergent communication, these two types often work hand in hand.
Examples of downward communication include when a manager forwards instructions to a direct report in an email or an executive communicates company goals to a manager. This type of communication allows management to disseminate information, delegate responsibilities and enforce standards.
When employees communicate between departments or with colleagues of the same rank in the organization, this is considered lateral or horizontal communication. Examples of lateral communication include employees calling other employees or a team of managers discussing new hires.
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The purpose of lateral communication is to encourage cooperation and coordination within an organization. Without productive lateral communication, organizations cannot achieve their business goals.
External communication is about the exchange of information from inside the organization to parties outside the organization. For example, a team in your company may send a proposal for an outreach campaign to customers or your organization may issue a press release to promote a new product or service.
This also includes all electronic communications that occur via your website, email or social media from your organization to consumers, clients or other parties. Your organization’s external communication should be a top priority, as it can manage your company’s reputation and external relationships.
Now that you understand the different types of business communication, it is important to identify the common communication channels that businesses use. In a workplace setting, there are three main methods of communication: face-to-face, electronic and written communication.
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This method of synchronous communication occurs when two or more people communicate while they can see each other’s faces. Traditionally, this is called a face-to-face interaction where both parties share a physical space (e.g. a personal meeting). However, with the rise of virtual workplaces, it can also refer to face-to-face interactions online (eg video conferencing).
Any form of communication exchanged using electronic media (eg telephone or computer) is categorized as electronic communication. Electronic communication can occur in real time or asynchronously.
Common examples of electronic business communications include email, live website chats, Facebook chats or other social media messaging, and communications on project management platforms.
Information that is exchanged in one direction, using only written words is classified as written communication. These channels are widely used in business and are available in the form of reports, memos, contracts, proposals, manuals, standard operating procedures (SOPs), and press releases.
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Email, websites, and blog posts are also considered forms of electronic written communication based on their individual nature.
Some overlap exists between these channels, and it is important to recognize that certain communication methods do not fall into one category. E-mail, for example, is a form of electronic and written communication. You can use these categories as a guide to inform your communication in the workplace.
In addition, communication may differ between channels based on various factors such as formality, whether verbal or non-verbal, or synchronous or asynchronous. These factors can affect business interactions, so it’s important to stay aware and adjust as needed.
Engaging in effective business communication helps your organization succeed and grow. We outline some of the key benefits of good business communication both inside and outside your organization.
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Having open and approachable internal communication helps foster a positive culture within your company. Downward communication from leadership affects how engaged employees are and helps keep morale up, while open upward communication helps employees feel heard.
In addition, collaborative lateral communication reduces cross-departmental competition and improves team cohesion. It is also useful when explaining problems and reducing conflicts.
It is said that innovation only happens through communication, and companies can move towards innovation by encouraging team interaction. Lateral communication, in the form of brainstorms and meetings, prompts colleagues to exchange ideas and get the creative juices flowing.
Open upward communication also helps employees share ideas with higher-ups and take risks to innovate within the company, while downward communication shows leadership’s goals for innovation. Lateral and upward communication also promotes knowledge sharing, and external communication is used to share innovative ideas with the community.
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Another benefit of using good business communication is that it can improve your business operations. Effective downward communication is essential for communicating business goals to employees and helping organizations achieve greater success.
Business communication also helps employee performance and productivity. A report found that 60% of business professionals face a communication crisis every month. Upward communication helps employees when they need guidance and lateral communication promotes synergy and collaboration so teams can solve problems and achieve more together.
Finally, external communication helps promote good working relationships with other organizations so that your company’s workflow is not interrupted by others.
Internal communication is also a tool to keep employees satisfied, fulfilled at work, and less likely to leave work. Research has found that employee satisfaction with internal communication predicts better employee engagement and increases employer attractiveness.
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Maintaining open lines of communication between employees and management is necessary to foster a good working relationship and help managers understand how workers feel.
Specifically, accessible communication can provide feedback to employees about pain points in their workflow or employee experience. Based on each piece of feedback, management can improve processes and improve employee retention.
External communications are essential to creating an engaging and meaningful customer experience. When a company is responsive, it gets more clients and gets more customers.
Providing helpful and informative customer service through chat services such as Live Chat is essential to increasing customer satisfaction. It also helps with problem solving and customer retention, as your external communications can help solve problems your customers may have.
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Every type of business communication is important to the success and growth of your business. Take the time to understand the nuances of upward, downward, lateral, and external communication so that your organization can better adapt to each situation.
Use tips for success to help your team navigate every interaction, whether internal or external, and don’t forget to use important resources like when it comes to business communication.
Maddy Martin is VP of Marketing. Over the past 15 years, Maddy has built expertise and a reputation in small business communications, lead conversion, email marketing, partnerships and SEO.
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