Home Staging Business Startup Costs – Written by Lee Nelson Written by Lee Nelson Arrow Right Collaborating Writer Lee Nelson is an award-winning writer specializing in mortgages, home improvement, real estate, financing and budgeting. Lee Nelson
Edited by Troy SegalArrow Wright Senior Homeowners Editor Troy Segal is a Senior Homeowners Editor who focuses on everything from maintenance to building equity and adding value. Troy Segal
Home Staging Business Startup Costs
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If you’re selling your home, you want to help buyers imagine living in it. Home staging, or decorating your home to make it more attractive to potential buyers, is one of the best ways to do this. It helps your site stand out in online searches, shine on open days, and secure competitive listings faster. In fact, according to the Real Estate Staging Association (RESA), in 2021, homes sold for $40,000 above list price.
According to HomeAdvisor, home sellers typically pay between $752 and $2,848 in home preparation costs — but prices can vary significantly. For example, long-term furniture rentals can cost $2,000 a month or more.
Typically, a home stager charges a fee for an initial two-hour consultation, which HomeAdvisor can cost anywhere from $150 to $600. The size of your home and the scope of the project play a major role in determining the remaining home staging costs. If your home is in good condition and the furniture looks attractive, you may only need to pay to rearrange the furniture and clean the space—a service that costs an average of $800.
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Let’s say you have a vacant three-bedroom house, and a home stager recommends renting furniture for each bedroom and living room. Service fees alone can range from $800 to $1,000, based on HomeAdvisor data. Then you will have to pay an upfront fee of $400 to $700 per room for the first month. You need furniture to bring these rooms to life, which can cost anywhere from $500 to $600 per room per month for all those beds, couches, tables and other decor items.
According to Pam Tiberia, owner and designer of Spruce Interiors in Hampton, New Hampshire, the cost of listing a home for two to three months usually translates to 1 percent of the home’s list price. So, if your home is listed for $320,000, the cost of listing it for a few months will be about $3,200.
“Typically, luxury homes cost 1 to 1.25 percent of the list price for staging,” Tiberia says. “These costs include labor, furniture rental, removal, and an insurance policy to protect your livestock.”
Home staging offers a new perspective on your home, with each stager offering their own perspective and different services. Some offer services such as shopping and recommending items such as new shower curtains, accent pillows or updated bedding.
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“Many times screenwriters also hire these types of materials and come to style the house before shooting and open houses,” Tiberia says.
Virtual staging (where photos of rooms are digitally restored) is a cheaper option, with some companies making renderings as cheap as $35 per room, says Tiberia, who typically combines busy and slow staging. For shoppers browsing online, virtual staging can help entice them to view a property in person.
For virtual staging services, many companies use photo editing software to present a conceptual image of what a room or entire property will look like. Some editing techniques in virtual staging include:
According to Resa, investing 1.3 percent of the home’s value in staging, 73 percent of sellers got a return of more than 7.1 percent.
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Similarly, in a 2021 National Association of Realtors (NAR) report, 23 percent of seller agents reported that staging helped increase bid amounts by up to 5 percent. Eighteen percent of agents said staging increased bids by 6 to 10 percent, and 6 percent said staging increased bids by 11 to 15 percent.
The saying “time is money” applies here, too: According to HomeAdvisor, listed homes spend 33 to 50 percent less time on the market.
“The better a house looks, the more it’s worth, which usually sells faster and at a higher price,” says Tiberia. This applies to both a buyer’s market and a seller’s market, he adds. “Staging addresses many of the objections of potential buyers, such as overly specific wall colors, complex floor plans, or old or outdated finishes.”
If you’re not sure if staging makes sense for your home, ask your real estate agent for an honest opinion about your property and the current market conditions in your area. Your agent should have a good understanding of how your home will look to potential buyers and whether you need to spend on staging.
How To Start A Home Staging Business (2023 Guide)
Here are some smart strategies to save on home staging costs and keep your hard-earned money in your wallet:
Edited by Troy SegalArrow Wright Senior Homeowner Editor Troy Segal is a Senior Homeowner Editor who focuses on everything from maintenance and repairs to building equity and adding value. Troy Segal Senior Homeowner Editor How much to charge for home staging? (Pricing Guide) Disclaimer: This post may contain affiliate links, which means we will receive a commission (at no cost to you) if you click and make a purchase. Read our affiliate information for more information.
For people with an eye for design, home staging can be an attractive career choice. If you want to start a home staging business, there are some important things you need to know to get started. A frequently asked question is how much should I be?
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