Long Term Business Growth Strategy – Business engineering is the core discipline built by . It combines different disciplines into one powerful theme, so you can become a much more effective business person!
In 2011, I enrolled in an international MBA. Coming from a legal background, for me an MBA was a way to quickly change direction.
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I wanted to pursue a career in business (more as an entrepreneur than a manager). And I wanted to quickly find a career path to move to the US (I’m originally from Italy).
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In 2013, after completing my MBA, I managed to get a job in California as an analyst, after completing my MBA, with an emphasis on corporate finance and business strategy.
However, instead of becoming an entrepreneur, I entered a fixed career where – like in the military – I had to take a few linear steps and wait a few more years to climb the ladder.
Four years since starting my MBA and three years into my new life in California. The career path I embarked on through my MBA was not a satisfying one.
This is not why I enrolled in the MBA. So I quit my job, went back to Italy and started my digital business (a lot happened in between, like I moved to New York for a few months, but for the sake of brevity, let’s skip that part, for now).
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I realized that most of the things I learned in business school, while very useful, were for a linear, corporate career.
They weren’t that helpful to me as a digital entrepreneur. So I had to go back to teaching myself, experimenting a lot and learning a bunch of new things from scratch in the process.
To make things more interesting, I also joined a high-tech startup in 2016, for which I still lead the Enterprise unit.
This is a true journey into the business world and a collection of resources I’ve learned the hard way over the years to help you thrive in the uncertain business world.
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FV is not a quick business education for its own sake; it is about the minimum dose of business education that leads to action, not paralysis;
It is about original and independent research, the fruit of thousands of hours of analysis, study and critical thinking.
The name might make you think you can learn everything you need to know in four weeks.
Instead, it’s a journey startup concept where you can learn and apply basic advanced business concepts to the real world in a matter of weeks.
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Personally, it took me years to master some of the concepts I’ve covered on this blog, and often the transition left out things that weren’t important or that weren’t there anymore.
The real world is very contextual. Things that work in one context will not work or be worse in a new context and environment.
So I try to be agnostic. There are many tools, frameworks and methodologies you can use, but each should be evaluated against your environment.
However, what is important is the process. The process sticks because it helps you quickly understand the context.
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When I completely changed my focus from my previous career to building a digital business in 2015, I found that the education I received through my MBA did not help me much in building a digital business.
So I set out to document my new journey and as I went through it, I thought about building business school resources that I wish I had when I was building my business.
As I put more and more stuff out into the world, I was able to gather feedback on whether those resources might be valuable to other practitioners in the real world, and that’s what fascinated me and is still what keeps me going.
When I hear people sending messages about how they did with resources from ; how they started the business; how they transitioned into a career or started a new role, that’s what gives me satisfaction and happiness.
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In order to continue to fund my passion, research and enable more people to learn advanced business concepts, I needed to be financially stable.
The blog is mainly earned through premium products (courses, books, subscriptions, sponsorships) for people who want to take their knowledge to the next level.
People who come are extremely happy with the free resources available. While those people who are ready to take the next step to join our premium resources.
The business world has changed rapidly; The digital world has changed the way business operates, and understanding these dynamics has become critical. This is why I created this blog. Here I have documented all the lessons learned over the years and as I have done so, I have made them available to you so that this becomes a place for digital entrepreneurs, leaders and business people.
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When I first got into digital marketing, I came from a completely different background. I graduated in law, after an international MBA I worked as a financial analyst in a real estate investment company. That experience taught me to look at hard numbers and analyze each company’s balance sheets to understand the business logic behind them. Once you understand how money moves, you can understand the strategic thinking behind any company.
When I got into digital marketing, I was looking for ways to break free from the mundane 9-5 job and be alone. The problem was that all the things that were more visible on the web ended up being less useful. I soon learned that visibility does not mean importance. However, I wanted to outline practical resources that anyone can use to improve their business or at least better understand the business world.
Then I joined a tech startup. There, I have been helping the company since the end of 2016 to develop its business. One thing that was clear to me from day one is that a solid distribution strategy is critical to the success of any company. From there I set out to learn everything I could about business modeling, business strategy, distribution strategies and growth marketing.
An MBA can still be a valuable program for people who want to advance their business careers. And for ambitious entrepreneurs. However, there are some fundamental aspects of MBA programs that make them very risky by today’s standards.
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As the business world changes at an increasingly rapid pace, the opportunity costs associated with enrolling in an MBA program have become too high for many people to afford.
However, this is only part of the story – I argue. Indeed, today MBA programs have become very risky for several reasons:
In this blog I cover business models. And I focus a lot of attention on those models that change the game. To be sure that it is not a question of disorders. What we accept and take for granted is the modern business and education model. However, that model has its basis in the world that has been formed in recent decades.
Many of the modern business models that have reshaped the business world and rewritten the rules seem to harken back to an earlier era. Where centralized and closed models have won in recent decades. New technologies finally enable the decentralization, disintermediation and delocalization of companies, processes and teams.
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So you will be able to learn everything related to business growth, distribution, business modeling and digital entrepreneurship.
One of the most important lessons learned from studying technology companies is how distribution and the ability to design a sustainable business model are among the most critical aspects. The more the company is based on a technology product or service, the more the founders will be technical people (engineers or programmers). Although this is great and allows us to make an amazing product. It can also lead to overseeing the right sales and distribution strategies to get the business up and running quickly!
As Head of Business Development, I also focused my efforts on finding the right strategies, distributions, sales processes to accelerate the growth of the digital business. It is very important to never lose focus on the product and the customer’s needs. By delivering a great product built around customer needs, delivered through the right channels, I believe any company can achieve success, quickly and sustainably.
The community says I learned more in 90 minutes in a coffee shop from the resources than I did in three years of a part-time MBA
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I have been delighted with Gennaro’s constant stream of excellent summaries and fruitful insights from . He is a hardworking and sensitive producer.
Thanks to this, I learned about some of the basic business concepts that anyone interested in business should know and the business models of companies that are shaping the world. Laura Soto von Arnim, Senior Information Security Specialist –
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