What Are The Best Marketing Strategies – Starting a new business is exciting, but there are also many unique challenges. One of the most important hurdles you will have to overcome is marketing your new business. Fortunately, with digital tools and services, promoting your business has never been easier. All it takes to build an audience is persistence, high-quality content, and this list of the best marketing strategies. Some of the best marketing strategies include social media marketing, affiliate marketing, SEO marketing, affiliate marketing and event marketing.
We spoke to Adam C, of Ignite SEO, a UK based SEO company, and he said, “New entrepreneurs should take advantage of the advanced technology we have today. For example, we no longer have to go door to door selling our products and services. There are many successful ways that we can use to sell our products online and even gain a strong customer base that will make the business thrive in no time. Marketing has been made easy for business owners and SEO is one of the best ways. SEO marketing exists to help business owners create user-friendly websites that introduce their products and services to the market. Websites rank higher on search engines like Google and as a result, help attract more potential customers, leading to more sales and profits”
What Are The Best Marketing Strategies
As sites like Facebook and Twitter have taken the world by storm, they have become indispensable for both new and established businesses. Best of all, you can register and create profiles on these sites for free, which will help improve your marketing ROI. (Return on investment is a ratio of net income to investment.)
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That said, it can take a while to gain some traction on social media, so you need to be patient. Here are some tips and tricks to get the most out of your social profiles:
Did you know that up to 92% of consumers trust recommendations from people they know? This statistic should pique your interest and demonstrate the value of referral marketing. As you grow your business, one of the easiest (and most cost-effective) ways is to encourage customers to refer your brand to their friends and family. How exactly does this process work? Here are some tips:
Once you have your referral program mapped out, the next step is to add it to your website where you can target interested visitors and partners. The Girlfriend Collective page below is a great example of how to create your own referral program web page.
Since you’re a new business, you may find it difficult to find an audience quickly. One way to overcome this problem is to partner with a more established brand. Affiliate marketing is extremely valuable because it delivers win-win results for all parties involved. Depending on your business model, you may be able to participate in some types of affiliate marketing. There are different types of affiliate marketing that you need to know about.
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You can work with brands for a single campaign, or you can build a long-term relationship in partner marketing. The details of your partnership can depend on a number of factors, but you need to have specific goals in mind before agreeing to be a part of affiliate marketing. This way, you can track your progress and see if the affiliate marketing strategy is delivering any benefits.
Digital marketing can undoubtedly grow your business. Below you will find a very useful article on this topic.
When it comes to digital marketing tactics, search engine optimization (SEO) is often a company’s top priority. The reason SEO marketing is so valuable is that everyone uses search engines to find products and companies. So, if you don’t rank high in those search results, you’re losing ground to the competition.
According to recent data, 53% of all search traffic goes to the main site. Unfortunately, up to 90% of all pages do not rank and receive organic traffic from Google. Because the field is so competitive, it can take some time for SEO marketing to gain traction. However, now is the best time to use smart SEO tactics for SEO marketing success, because they will pay off in the long run.
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Like SEO marketing, email is another major player in the digital marketing arena. When used correctly, emails can have a huge impact on your bottom line. Unfortunately, many businesses don’t use email marketing as well as they should.
Event marketing can be a great option for some businesses. If you’re a location-based business (for example, a restaurant or retailer), hosting an event is a great way to introduce yourself to the area that will be the basis for marketing the event. Not only do you control the situation, but you can build your business around it. Plus, if the event is successful, you can host future events to further promote your business.
We’ve mentioned this strategy before, but it can be a viable way for new businesses to quickly build an audience. That said, affiliate marketing is often reserved for online stores and brands. However, you can also have a personal selling ambassador program.
When developing your affiliate marketing strategy, make sure you reach out to influential sites and people. The higher the profile, the bigger the audience. You have to negotiate a commission rate and you have to set criteria to beat the affiliate. Not having a contract can hurt you later, especially if the relative doesn’t keep up with their end of the bargain.
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The best part about this marketing strategy is that it can have a huge ROI. Because you only pay a commission on each sale, there’s no need to invest any money up front.
Once you have the details of your affiliate offer, be sure to create an affiliate page on your website detailing the details of the program. Below you can see how Tailor Brands designs logo and branding company their relationship is a good example of how to set up your affiliate offer.
Finally, we have an old-fashioned marketing technique that can still yield impressive results. Even with streaming services widely available, tons of people still listen to the radio. Up to 83% of US adults (ages 12 and older) listen to radio regularly, so there’s a large audience available.
Another benefit of radio advertising is that it works well for local markets. You can also combine this strategy with others, such as hosting an event as part of event marketing. You can promote the event on the radio, thus ensuring that more people attend. That said, make sure you provide the details and repeat them many times throughout your ad. That way it’s easier for your audience to remember. If possible, come in with a jersey that keeps them in mind.
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Effectively promoting your new business can be a challenge. That said, it is worth considering at least one of these 8 marketing strategies for your business such as social media marketing, SEO marketing, affiliate marketing, or event marketing.
Decide which marketing strategy is best for your new business and then test each strategy to see what works.
Over 11 years of experience in strategic communications, marketing and project management. I am a trainer at StarWood Training Institute, specializing in online courses for project management professionals. People find, learn, follow and buy brands on social media, so if you’re not on platforms like Facebook, Instagram and LinkedIn, you’re missing out! Great social media marketing can bring incredible success to your business, building unique brand advocates and even driving leads and sales.
Social media marketing is a form of digital marketing that uses the power of popular social networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
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Social media marketing also includes paid social media advertising, where you can pay to get your business in front of a large number of highly targeted users.
With its wide use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the unique benefits of social media marketing:
The larger your audience on social networks, the easier it will be for you to achieve your marketing goals.
As for the above benefits, don’t just take our word for it. Let’s look at some social media marketing statistics that prove its power:
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A successful social media marketing strategy will look different for every business, but here are the things they all have in common:
Now that you know the basics of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap for executing your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your own social media marketing plan:
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