Best Marketing Ideas For Small Business – Social media marketing is an effective way for businesses of all sizes to reach prospects and customers. People discover, learn, follow, and buy brand products on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great social media marketing can bring remarkable success to your business, create dedicated brand advocates, and even increase leads and sales.
Social media marketing is a form of digital marketing that uses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating a trading account and posting whenever you feel like it. Social media marketing requires a development strategy that has measurable goals and includes:
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Social media marketing also includes paid social media advertising, where you can pay to get your business in front of more targeted users.
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With such wide use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some specific benefits of social media marketing:
The larger and more engaged your social media audience is, the easier it is to achieve your marketing goals.
Don’t take my word for it when it comes to the above benefits. Let’s take a look at some social media marketing statistics that prove its power:
A successful social media marketing strategy will look different for every business, but here’s what they all have in common:
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Now that you know the basics of a social media marketing strategy, it’s time to implement it. Your social media marketing plan is the blueprint for implementing your strategy. It creates a structure around your efforts so you can measure your success and make sure you’re using your resources wisely. Here’s how to create a social media marketing plan:
Ready to get started with social media marketing? Here are some social media marketing tips to start your social media campaign.
In line with other areas of online marketing, content reigns supreme in social media marketing. Make sure you post regularly and offer really valuable information that your ideal customers will find useful and interesting. This includes:
It also means using the different formats that social media has to offer, including photos, videos, stories, live streaming, online stores, etc.
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Using social media for marketing allows your business to present your brand image on various social media platforms. While each platform has its own unique environment and tone, the core identity of your business, whether it’s friendliness, fun or reliability, should remain the same.
In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to pay attention to those who engage and engage with your content – reply to comments, like, share and comment on their posts, do live streams, post polls and live questions to stimulate discussion, and retweet other people’s content.
Don’t let anyone tell you that Instagram is the most visual social media platform. All of them! If you want to stand out in people’s feeds, you need to accompany your posts with attractive visuals – photos, illustrations, text that becomes art. Content creation tools like Freepik and Canva have templates and features to help you quickly create professional-looking images that have your logo on them and align with your brand.
Social media is a crowded place, so if you want to attract your audience, you need to post good content regularly. The secret to doing it? The Three R’s:
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We’re always looking for ways to show up on other people’s resources, but we forget how valuable it is to come from our own. Track your competitors to track them, get ideas you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or have a great content strategy for inspiration and original ideas.
Without tracking data, you cannot determine the success of your social media marketing strategy. Google Analytics can be used as a great social media marketing tool to help you measure your most successful social media marketing techniques and also determine which strategies are better to abandon. Attach tracking tags to your social media marketing campaigns to track them properly. And don’t forget to use analytics within each social platform to gain better insight into which of your social content works best with your audience.
Among the many reasons to advertise on social media is that it is a cost-effective way to expand your reach. If you play it right, you can get your content and offer in front of a large audience at a very low cost. Most social media platforms offer incredibly fine-grained targeting options, allowing you to focus your budget on the types of people most interested in your business. Below are some tips and resources to get started with paid social media marketing:
Speaking of Facebook advertising, how effective is your account? Find out with our free Facebook Ads Slider.
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The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview of each—its user base, top vibes, pros, cons, and content types.
Here you can get a comprehensive look at each platform: The Biggest, Baddest, Most Popular Social Media Platforms and How to Power Them.
Facebook is the largest social media platform in the world, as well as one of the largest lists of local businesses. People of all ages use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform to:
Facebook’s organic reach is limited, so if you’re looking for leads or a new audience, Facebook ads are your best bet.
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You might not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; Share, comment and like other videos and follow other accounts you like. In addition, you have a customized feed with introductory videos on your home page. The key to social media marketing on YouTube is not to try to “go viral” but to add value. It is best for:
Although Instagram entered the scene a few years after LinkedIn and Twitter, it quickly surpassed these platforms, reaching one billion monthly users in 2018. It is popular for various content formats, including feed, stories, lifestyles, reels and IGTV. People use Instagram to follow influencers and brands they buy from and who support their personal values. Create your Instagram bio and then use it to:
Advertising costs on Instagram are generally higher than on Facebook, but the good news is that the organic reach is higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning and core values. So in addition to being able to use it to network, prospect and share industry knowledge, it’s also a great place to showcase your company culture and build your personal brand alongside your business brand. There are many LinkedIn Company Page features that you can take advantage of, so be careful when creating your page. LinkedIn is a great platform to:
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Twitter is a beautifully comprehensive network of quick ideas, useful tips and dynamic conversations. You should be regularly active on all social media platforms, but this is especially important here. Many people use Twitter for news, brand following, and customer service. Be sure to retweet when a customer has something good to say about you, and if possible, be sure to answer people’s questions. For effective social media marketing on Twitter, you may want to:
Snapchat isn’t just for teenagers. Its largest age group (75%) is 13-34, and thanks to Snap Maps, geofilters and a partnership with Gannett, it’s more local than you might think. While you can’t build relationships on the platform, you can build an audience through fun photos and short videos. Use Snapchat to:
TikTok is the fastest growing social media platform of all time, taking just five years to reach a billion monthly users. Although it is known for dance, there are countless popular genres on the platform that are constantly growing. Businesses are looking for ways to use it as a marketing channel, but remember that the main reason people use TikTok is for fun, so make sure your videos are in line with that. Use TikTok to:
You can find our best social media marketing courses here, but of course, this is our favorite. Use them to increase your social media presence through organic and paid methods.
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LOCALiQ’s Social Media Marketing Lab contains a wealth of information and ideas suitable for any business, whether small or large, local or national, starting from scratch or looking to improve.